Many people are concerned about "eating healthy," but many of these same people still grab lunch at fast food restaurants because the restaurants are convenient and they like cheeseburgers.Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is MOST LIKELY using a __________ strategy to attract this large market that encompasses many different segments.
A) cost leadership strategy
B) cost focus strategy
C) differentiation strategy
D) differentiation focus strategy
E) service focus strategy
Correct Answer:
Verified
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