Hard Candy is a cosmetics company that markets the Palm Palette-all the make-up a "girl-on-the-go" needs without a cumbersome make-up bag.It comes in three shades-glam,funky,and girlies.Hard Candy targets women who are twenty somethings.Which one of Porter's generic business strategies is Hard Candy MOST LIKELY using?

Question

Quizplus · Accepted Answer

Hard Candy is likely using a differentiation focus strategy by targeting a specific market segment (women in their twenties) with a unique product offering (the Palm Palette in distinct shades).

Hard Candy Is a Cosmetics Company That Markets the Palm