Which of the following statements best reflects the guideline for making plans controllable and flexible?
A) "Our research shows the most efficient way to distribute the product is through rack jobbers,but at this point we don't know how price sensitive the market is."
B) "According to our marketing dashboard,the most effective promotional spending in the past has come from radio ads.Their prices have almost doubled,but if that's what we're supposed to do-that's what will we do."
C) "Connie,you'll be in charge of ticket sales.If we fill half the seats during the first day,we might consider adding an additional performance as a Sunday matinee."
D) "We've been offered the chance to do a personal interview on national TV.I know the host is a wild card,but any publicity is good publicity."
E) "We're shooting for a 12 percent market share.We're at 10 percent to date.Unfortunately,our budget is shot so we'll just have to see what happens."
Correct Answer:
Verified
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