Which of the following statements regarding marketing failures is most accurate?
A)Marketing failures are due to a lack of a program champion who is willing to make decisions and act on them.
B)Marketing failures are due to a lack of financial support.
C)Marketing failures are due to a lack of originality.
D)Marketing failures are due to poorly communicated plans.
E)Marketing failures are due to either a poor plan and strategy,poor implementation,or both.

Question

Quizplus · Accepted Answer

Marketing failures can result from either or both a poor plan/strategy, or poor implementation. It is not solely due to a lack of a program champion, financial support, originality, or poorly communicated plans.

Which of the Following Statements Regarding Marketing Failures Is Most