The most senior executive responsible for a firm's marketing activities is called the __________.

Question

Quizplus · Accepted Answer

The Chief Marketing Officer (CMO) is the most senior executive responsible for a firm's marketing activities. They are responsible for developing and implementing the firm's overall marketing strategy, managing the marketing budget, and overseeing the various marketing functions within the organization. The other options are positions within the marketing department, but they are not the most senior executive responsible for marketing activities.

The Most Senior Executive Responsible for a Firm's Marketing Activities