General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called a(n)__________.

Question

Quizplus · Accepted Answer

The description provided matches the role of a product manager who is responsible for overseeing the marketing strategy and success of a specific product.

General Mills Uses a Marketing Structure in Which One Person