The marketing manager looks for two kinds of deviations, each triggering a different kind of action: (1) actual results exceed goals and (2) __________.
A) deviations that result from major shifts in customer needs
B) there are no deviations but there should be
C) deviations that result from executive mandates
D) actual results fall short of goals
E) deviations that are blamed on insufficient marketing support (personnel or funding)
Correct Answer:
Verified
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