With interactive marketing,
A) the seller controls the kind and amount of information presented to the buyer.
B) buyers and sellers communicate face-to-face in the traditional marketplace.
C) a website high in media richness is necessary for an exchange to take place.
D) the buyer controls the kind and amount of information received from the seller.
E) real-time transactions are impossible.

Question

Quizplus · Accepted Answer

Interactive marketing allows the buyer to control the kind and amount of information they receive from the seller, often through digital platforms where they can choose what content to engage with.

With Interactive Marketing