Mars, Inc., uses __________ technology to decorate M&Ms with personal photos and messages.
A) bot
B) cookie
C) choice board
D) filtering
E) print screen
Correct Answer:
Verified
Q21: Interactive marketing refers to
A) the two-way buyer-seller
Q24: Collaborative filtering refers to
A)a process that automatically
Q32: Individuality and interactivity are important capabilities that
Q33: When you view a selection at Amazon.com
Q35: Amazon.com uses _ to compare each user's
Q36: Two unique capabilities of Internet technology,_,promote and
Q37: Customers can build their own computers with
Q37: The My M&M'S
A)wiki
B)social media
C)cookie
D)collaborative filter
E)choice board
Q38: Interactive marketing is characterized by
A)niche marketspaces.
B)sophisticated choice
Q48: Personalization refers to
A)the solicitation of a consumer's
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