Customers can build their own computers with Dell's online configurator. They simply have to answer a few questions and choose from a menu of product attributes, prices, and delivery options. The design of a Dell customized computer is made possible through the use of a
A) choiceboard.
B) permission-based e-mail.
C) cookie.
D) bot.
E) collaborative filter.
Correct Answer:
Verified
Q32: Which of these examples demonstrates how the
Q33: Individuality and interactivity are important building blocks
Q34: Collaborative filtering gives marketers the ability to
Q35: When you view a selection at Amazon.com
Q36: Nike is a recognized innovator in the
Q38: With interactive marketing,
A) the seller controls the
Q39: Collaborative filtering is
A) a process that automatically
Q40: An interactive, digitally enabled system that allows
Q41: Permission marketing is
A) the interactive, Internet-enabled system
Q42: Clinique Cosmetics has a database of more
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