From an interactive marketing perspective, ________ is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process.
A) digitalization
B) online marketing
C) website design
D) interactive marketing
E) customer experience

Question

Quizplus · Accepted Answer

Customer experience refers to the overall interactions a customer has with a company's website, encompassing the entire journey from initial contact to the final purchase decision.

From an Interactive Marketing Perspective, ________ Is Defined as the Sum