The online consumers who are relative newcomers to the Internet who rarely spend money online but seek product information are referred to as "__________."
A)hunter-gatherers
B)click-and-mortar
C)e-bivalent newbies
D)time-sensitive materialists
E)brand loyalists

Question

Quizplus · Accepted Answer

The term used to describe online consumers who are newcomers to the Internet and seek product information but rarely spend money online is "e-bivalent newbies." This term suggests that these consumers are uncertain or undecided about online shopping and may need to be convinced to make purchases through online channels.

The Online Consumers Who Are Relative Newcomers to the Internet