Five (5)general product and service categories dominate online consumer buying.One category includes items for which
A)audio or video demonstration is important.
B)prepurchase trial is critical.
C)price and delivery time are not key factors.
D)digital delivery is the single most important factor.
E)price and speed of delivery are the determinant sales factors.

Question

Quizplus · Accepted Answer

The category that includes items for which audio or video demonstration is important is likely to be products that require a demonstration of their features or capabilities in order to convince consumers to make a purchase, such as electronic gadgets or appliances. The other categories do not necessarily require audio or video demonstrations, have pre-purchase trials as critical or require digital delivery as the single most important factor. Additionally, pricing and delivery time are usually factors in online consumer buying across all categories, so E is not the correct answer either.

Five (5)general Product and Service Categories Dominate Online Consumer Buying