Five (5)general product and service categories dominate online consumer buying.One category includes regularly purchased consumer packaged goods such as personal care items where
A)customer value is the most important element.
B)price and delivery time are not key factors.
C)convenience is very important.
D)digital delivery is an important factor.
E)price and speed of delivery are the determinant sales factors.

Question

Quizplus · Accepted Answer

The category mentioned (regularly purchased consumer packaged goods such as personal care items) is typically bought for their convenience. Online shoppers are looking for an easier and faster way to replenish their household items without having to physically go to a store. Therefore, convenience becomes the key factor in this category. Price and delivery time still matter but are not the determinant sales factors.

Five (5)general Product and Service Categories Dominate Online Consumer Buying