Online consumers are called empowered consumers because
A)products and services purchased online often cost less than in a retail store.
B)online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
C)they can control their shopping and purchase decision process.
D)there are websites for almost any product or service they want.
E)they can engage in an electronic dialogue with marketers.

Question

Quizplus · Accepted Answer

Empowered consumers are able to control their shopping and purchase decision process when shopping online. They have access to a wealth of information and options that allow them to make informed decisions and choose the products and services that best meet their needs. This level of control is not always possible when shopping in traditional retail stores. The other options listed are benefits of online shopping but do not necessarily describe why online consumers are considered empowered.

Online Consumers Are Called Empowered Consumers Because