When a Frito-Lay salesperson,such as the one shown in the photo above,takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves,what form of buying decision does the store manager engage in?

Question

Quizplus · Accepted Answer

The store manager is engaging in a straight rebuy because they are simply reordering a product that they have previously purchased and are familiar with. They are not looking to make any significant changes to their purchasing decision.

When a Frito-Lay Salesperson,such as the One Shown in the Photo