Marketers are increasingly using social media to reach college-age students in the U.S.because
A)college age students are sensitive to the environment and reject ads using paper-based media.
B)the "brand ambassadors" hasn't been as effective as expected.
C)Internet advertising is ineffective with other age groups.
D)they work better than traditional print media.
E)students reject the media their parents use.

Question

Quizplus · Accepted Answer

Social media is more effective than traditional print media in reaching college-age students because this age group is more likely to use social media than traditional forms of media. Studies have shown that college students are particularly receptive to social media advertising, as it allows for easier sharing and engagement. Additionally, social media platforms provide targeted advertising options that are more effective than less targeted print ads.

Marketers Are Increasingly Using Social Media to Reach College-Age Students