When Toyota featured images from the World of Warcraft game in a TV commercial,it demonstrated that World of Warcraft has a high degree of __________,as visuals,graphics,and animations were the major draw for World of Warcraft users.
A)media richness
B)self-disclosure
C)"twitterness"
D)product placement
E)"wikiness"

Question

Quizplus · Accepted Answer

Media richness refers to the ability of a medium to convey information and create an environment that simulates face-to-face communication. In this case, the use of images from the World of Warcraft game in a TV commercial demonstrates that the game has a high level of media richness, as it relies heavily on visuals, graphics, and animations to engage users.

When Toyota Featured Images from the World of Warcraft Game