Brand managers find out what people are saying about their brand on Twitter by
A)having employees perform spot-checks on posts.
B)using keyword search monitoring from services such as CoTweet.
C)creating their own Twitter account and seeing what "followers" say on Facebook.
D)recognizing that posts are too brief to allow for a substantive mention of their brand.
E)employing outside search services such as Google and Bing.

Question

Quizplus · Accepted Answer

Using keyword search monitoring from services such as CoTweet allows brand managers to easily and effectively search for mentions of their brand on Twitter without having to manually search through every post. This saves time and ensures they don't miss any important comments or feedback.

Brand Managers Find Out What People Are Saying About Their