Traditional media (the sender) use one-way communication directly to the ultimate consumer to advertise marketers' products. These consumers are therefore referred to as
A)one-way consumers.
B)passive receivers.
C)active receivers.
D)traditional consumers.
E)traditional receivers.

Question

Quizplus · Accepted Answer

The question states that traditional media use one-way communication directly to the ultimate consumer, which implies that the consumers do not actively engage in the communication process. Therefore, they are referred to as passive receivers.

Traditional Media (The Sender) Use One-Way Communication Directly to the Ultimate