Social media advertising is helpful to brand managers because consumers are
A)captive receivers who buy products online.
B)end receivers who buy products online.
C)traditional consumers who buy products in retail stores.
D)active receivers who send user-generated content to both friends and advertisers.
E)traditional receivers who browse products online.

Question

Quizplus · Accepted Answer

Social media deliberately seek to ensure that the message does not end with an individual receiver.Instead,the goal is to reach "active receivers," those who will then become "influentials" and maybe even "delighted" with the brand advertised.These customers will then become "evangelists," who will send messages to their online friends and then back to the advertiser about the joys of using the brand.

Social Media Advertising Is Helpful to Brand Managers Because Consumers