Marketers can use one of two strategies: the first strategy uses Facebook Pages and YouTube Channels,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.
A)"passive receivers";"active receivers"
B)an older demographic;a younger demographic
C)wealthy;disadvantaged
D)"active receivers";"passive receivers"
E)"evangelists";"brand ambassadors"

Question

Quizplus · Accepted Answer

The first strategy using Facebook Pages and YouTube Channels targets consumers who actively seek out and engage with content, making them 'active receivers.' The second strategy using ads in newspapers, magazines, and on TV targets consumers who are more passively receiving the message through these traditional advertising channels, making them 'passive receivers.'

Marketers Can Use One of Two Strategies: the First Strategy