A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is referred to as __________.
A)variable fee;fixed fee
B)cost per click;cost per thousand
C)fixed fee;variable fee
D)cost per thousand;cost per click
E)traditional cost;social media cost

Question

Quizplus · Accepted Answer

Cost per click (CPC) is a pricing model in which advertisers pay a set amount each time a user clicks on their ad. Cost per thousand (CPM) is a pricing model in which advertisers pay a set amount for every 1,000 times their ad is displayed, regardless of whether or not users click on it.

A Company Paying a Set Amount to Facebook for Every