As a performance measure,share of voice is
A)the number of comments users are making on a product or a brand.
B)the percentage of comments users are making on the unique videos posted about a product or brand.
C)the brand's share or percentage of all the online social media chatter related to a product category or topic.
D)the number of users tweeting about a brand or product.
E)the number of users chatting online about a brand or product..

Question

Quizplus · Accepted Answer

Share of voice is defined as the brand's share or percentage of all the online social media chatter related to a product category or topic. It gives an idea of how a brand is performing against its competitors in a specific market. It is calculated by dividing the brand's mentions by the total mentions in the same category or topic.

As a Performance Measure,share of Voice Is