In terms of performance measures important to marketing managers,unique visitors are
A)the total number of pages fans visit on any of a brand's social media sites in a given time period.
B)the total number of Facebook Page views in one day.
C)the total number of product website views on YouTube.
D)visitors who post unique comments on a product's Facebook Page.
E)the total number of unique visitors to a Facebook Page in a given time period.

Question

Quizplus · Accepted Answer

Unique visitors are the individuals who have visited a website or a specific page on a website during a given time period. Therefore, the total number of unique visitors to a Facebook Page in a given time period is the most relevant and accurate performance measure for marketing managers to evaluate the reach and engagement of their brand's social media presence.

In Terms of Performance Measures Important to Marketing Managers,unique Visitors