Performance measures for social media are
A)less specific than those for traditional media.
B)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
C)easiest to track using Twitter.
D)more specific than those for traditional media.
E)the same as for traditional media.

Question

Quizplus · Accepted Answer

Performance measures for social media can be more specific than those for traditional media because of the availability of data analytics tools, which can track engagement rates, reach, impressions, click-through rates, sentiment analysis, and conversion rates. Traditional media, such as television or print, often lack this level of granularity in measuring their advertising effectiveness.

Performance Measures for Social Media Are