Advertisers are excited about online TV because
A) ads look better on high definition (HD) computer screens.
B) it will offer target audiences who are engaged.
C) there will be more advertising space available.
D) it uses old technology so investment is minimal.
E) measuring TV viewership will be easier.
Correct Answer:
Verified
Q3: Advertising refers to
A) any nonpaid form of
Q4: A pioneering (or informational) ad
A) reinforces previous
Q5: The three primary types of product advertisements
Q11: The primary purpose of a pioneering product
Q11: The next big change coming to television
Q12: Advertisements basically consist of two types: _
Q18: Television rating company Nielsen has labeled which
Q19: Another name for pioneering advertising is _
Q19: In the DiGiorno ad above,DiGiorno is introducing
Q22: The primary purpose of a competitive advertisement
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