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Infomercials Refer to

Question 167

Multiple Choice

Infomercials refer to


A) public service announcements used to notify local citizens of impending danger due to weather or other natural disasters.
B) a form of advertisement whose sole purpose is to entertain.
C) program-length (30-minute) advertisements that take an educational approach to communication with potential customers.
D) direct response TV and radio ads that air during the late night or weekend mornings.
E) educationally-formatted programming that consumers order privately by using the "On Demand" button on their cable TV remote and DVR set-up box.

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