In terms of scheduling advertising,the speed with which buyers fails to recall a brand if advertising is not seen is referred to as

Question

Quizplus · Accepted Answer

The term that refers to the speed with which buyers fail to recall a brand if advertising is not seen is the forgetting rate. This means that if a company is not consistently advertising their brand, consumers are likely to forget about it quickly. Therefore, it is important for companies to schedule their advertising efforts appropriately to maintain brand awareness and prevent consumers from forgetting about their brand.

In Terms of Scheduling Advertising,the Speed with Which Buyers Fails