A basic approach to scheduling when seasonal factors are unimportant and advertising is run at a constant or steady schedule through the year is referred to as a(n)

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A continuous schedule is used when advertising is run at a steady pace throughout the year, without any seasonal fluctuations or fluctuations in consumer demand. This type of scheduling is most effective when there is no significant variation in consumer behavior or product demand across different periods of time.

A Basic Approach to Scheduling When Seasonal Factors Are Unimportant