Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy,buying previously un-purchased media space,or providing Internet services are referred to as __________.

Question

Quizplus · Accepted Answer

Limited-service agencies specialize in one aspect of the advertising process, such as providing creative services, buying media space, or providing internet services. They do not provide full-service advertising solutions like full-service agencies. In-house agencies are owned and operated by the advertiser, while promotional firms are specialized agencies that focus on executing promotional activities like contests, events, and sampling programs. Modified-service agencies are not a commonly used term in the advertising industry.

Advertising Agencies That Specialize in One Aspect of the Advertising