The Starch test uses a(n)__________ to determine the percentages of those who remember seeing a specific magazine ad,who saw or read any part of the ad identifying the product or brand,who read any part of the ad's copy,and who read at least half of the ad.

Question

Quizplus · Accepted Answer

The Starch test uses aided recall to determine the percentages of those who remember different aspects of a magazine ad. Aided recall is a type of prompted response test where participants are provided with cues to help them remember the information being tested. Therefore, option E "aided recall test" is the best choice.

The Starch Test Uses A(n)__________ to Determine the Percentages of Those