The Starch test uses aided recall to determine the percentage of those who: (1)remember seeing a specific magazine ad, (2)__________, (3)read any part of the ad,and (4)read at least half of the ad.

Question

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The Starch test uses aided recall to determine the percentage of those who remember seeing a specific magazine ad, saw or read any part of the ad identifying the product or brand, read any part of the ad, and read at least half of the ad. The test does not measure if people felt the ad was vague or ambiguous, if they felt elements of the ad were inappropriate, or if they remembered having seen the ad before and had already tried the product. It also does not require participants to summarize the key ad points in their own words.

The Starch Test Uses Aided Recall to Determine the Percentage