Directed to ultimate consumers,consumer-oriented sales promotions are sales tools used to support a company's __________ and __________.

Question

Quizplus · Accepted Answer

Consumer-oriented sales promotions are designed to support a company's advertising and personal selling efforts in reaching the ultimate consumers. They include tactics such as coupons, rebates, premiums, and samples that are designed to create immediate or short-term consumer response and encourage purchase. Personal selling, which involves face-to-face interactions between a company's salesforce and potential customers, also benefits from these sales promotions as they create awareness and interest in the products being marketed. Advertising and public relations are not the correct choices as consumer-oriented sales promotions are specifically designed to support advertising and personal selling efforts. Direct marketing is not the correct answer as consumer-oriented sales promotions are not necessarily focused on direct communication with individual consumers, but rather on creating broad-based appeal through tactics such as in-store displays or online promotions.

Directed to Ultimate Consumers,consumer-Oriented Sales Promotions Are Sales Tools Used