Short-term price reductions commonly used to increase trial among potential customers or to retaliate against a competitor's actions is commonly referred to as a __________.

Question

Quizplus · Accepted Answer

The term "deal" refers specifically to short-term price reductions used to entice potential customers or fight against competitors' pricing moves. Coupons, samples, premiums, and product placement may also be used for these purposes, but the term "deal" specifically refers to price reductions.

Short-Term Price Reductions Commonly Used to Increase Trial Among Potential