Three common trade-oriented sales approaches are targeted uniquely to wholesalers,retailers,and distributers include: (1)allowances and discounts, (2)__________,and (3)training of distributor's salesforces.

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Cooperative advertising is a trade-oriented sales approach that is targeted uniquely to wholesalers, retailers, and distributors. This approach involves manufacturers sharing the cost of advertising with their channel partners to promote the manufacturer's product or brand. This approach can help to increase sales and brand recognition among the channel partners' customer base. Allowances and discounts are also commonly used, but training of distributor's salesforces is not an approach that is targeted uniquely to wholesalers, retailers, and distributors. Reminder, pioneering, competitive, and comparative advertising are not trade-oriented sales approaches.

Three Common Trade-Oriented Sales Approaches Are Targeted Uniquely to Wholesalers,retailers,and