All of the following were elements of Taco Bell's Cool Ranch Doritos Locos Tacos IMC campaign EXCEPT:
A) social media.
B) outdoor.
C) direct mail.
D) public relations.
E) cinema ads.
Correct Answer:
Verified
Q1: Marketers have observed that our marketplace is
Q3: The promotional mix includes advertising, personal selling,
Q4: The combination of one or more communication
Q5: Promotion represents the fourth element in the
Q9: The promotional mix includes advertising, personal selling,
Q11: In a marketing context, the acronym IMC
Q11: The promotional mix refers to
A)the three underlying
Q12: The _ can be used to inform
Q13: The promotional mix includes advertising, _, sales
Q16: The promotional mix includes _, personal selling,
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