The promotional mix includes __________, personal selling, sales promotion, public relations, and direct marketing.
A) publicity
B) infomercials
C) advertising
D) risk-free trials
E) word-of-mouth
Correct Answer:
Verified
Q1: The process of conveying a message to
Q7: The _ element of the marketing mix
Q11: In a marketing context, the acronym IMC
Q12: The _ can be used to inform
Q13: The promotional mix includes advertising, _, sales
Q14: Promotion represents the fourth element in the
Q17: Promotion represents the fourth element in the
Q18: All of the following were elements of
Q19: Promotional mix refers to
A)the three underlying appeals
Q20: The promotional mix can be used to
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