Promotion represents the fourth element in the marketing mix. The promotional element consists of communication tools, including sales promotion, public relations, personal selling, direct marketing, and

Question

Quizplus · Accepted Answer

The communication tools listed (sales promotion, public relations, personal selling, direct marketing) all fall under the umbrella of advertising, making choice B the best answer. Social media and branding are important aspects of promotion, but they are not communication tools in and of themselves. Merchandising is a part of product strategy, not promotion.

Promotion Represents the Fourth Element in the Marketing Mix