The __________ can be used to inform prospective buyers about the benefits of the product.
A) promotional mix
B) promotion channel
C) communication channel
D) marketing mix
E) media mix
Correct Answer:
Verified
Q3: The _ includes advertising, personal selling, sales
Q7: The _ element of the marketing mix
Q8: The promotional mix includes advertising, personal selling,
Q9: The promotional mix includes advertising, personal selling,
Q10: The promotional mix can be used to
Q11: In a marketing context, the acronym IMC
Q13: The promotional mix includes advertising, _, sales
Q14: Promotion represents the fourth element in the
Q16: The promotional mix includes _, personal selling,
Q17: Promotion represents the fourth element in the
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