Procter & Gamble created an advertisement for its High Endurance men's antiperspirant.In terms of the communication process,the __________ of the information in the product's advertisement is Procter & Gamble,its manufacturer.
A) receiver
B) source
C) message
D) decoder
E) communication channel
Correct Answer:
Verified
Q22: The information sent by a source to
Q39: A company or person who has information
Q40: Procter & Gamble Co. created an advertisement
Q52: In a marketing context,all of the following
Q54: A message is conveyed by means of
Q55: Figure 17-1 above depicts the communication process,which
Q57: A source refers to
A)any paid form of
Q59: Consumers who read,hear,or see the message sent
Q60: Figure 17-1 above depicts the communication process,which
Q61: After watching a 30-second commercial from Jarrod's
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