The means (salesperson,advertising media,or public relations tools) of conveying a message to a receiver during the communication process is referred to as the __________.
A) channel of communication
B) information corridor
C) communications highway
D) information pathway
E) information channel
Correct Answer:
Verified
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Q32: Integrated marketing communications (IMC) programs coordinate a
Q38: Figure 17-1 above depicts the communication process,which
Q42: The term "receivers" refers to
A)only those consumers
Q44: In a marketing context,a message refers to
A)product
Q45: Figure 17-1 above depicts the communication process,which
Q47: L'Oréal created an advertisement for its Visible
Q48: The means (salesperson,advertising media,or public relations tools)of
Q55: The process of having the sender transform
Q59: In the communication process, the 18- to
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