Figure 17-2

-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 17-2 above,the promotional element labeled B represents

Question

Figure 17-2
 
-To communicate with consumers,a company can use one or more of five promotion alternatives.In Figure 17-2 above,the promotional element labeled B represents

Quizplus · Accepted Answer

The promotional elements labeled in Figure 17-2 above are: advertising (D);personal selling (B);public relations (C);sales promotion (E);and direct marketing (A).NOTE: These elements have been reordered from the order presented in Figure 17-2.

Figure 17-2 -To Communicate with Consumers,a Company Can Use One or More