Although the lack of control means that it is rarely the main element of a promotional campaign, __________ is an important element of most promotional campaigns.
A) publicity
B) advertising
C) personal selling
D) sales promotion
E) direct marketing
Correct Answer:
Verified
Q81: Which of these promotional elements has the
Q83: The two-way flow of communication between a
Q93: Communication with consumers who are not in
Q94: A paid form of nonpersonal communication about
Q98: What is the nature of the "paid"
Q105: Lenox China Co. would like to get
Q106: Which of the following statements describes a
Q107: When a company telephones people to ask
Q109: When a representative for Pampered Chef cooking
Q118: Publicity refers to
A) a nonpersonal, indirectly paid
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents