The Local Radio Station Broadcast a Story About a Dry-Cleaner

The local radio station broadcast a story about a dry-cleaner it that requested coat donations.The company offered to clean the coats and deliver them to people in need.The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off.Since this featured business did not pay for this exposure,it benefited from __________.

A) advertising
B) direct marketing
C) personal selling
D) publicity
E) sales promotion