All of the following factors are used to balance the use of the promotional mix elements EXCEPT:

Question

Quizplus · Accepted Answer

The different departments responsible for implementing the sales promotion strategy and tactics is not a factor used to balance the use of the promotional mix elements. The other factors mentioned (channel of distribution, product life cycle, decision stage of the buyer, and characteristics of the product) are all important considerations in determining the optimal mix of promotion elements.

All of the Following Factors Are Used to Balance the Use