An unsatisfied customer who switches brands is hard to replace.Which stage of the product life cycle is focused on maintaining loyal buyers so that customers will not switch brands?

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is focused on maintaining loyal customers and preventing them from switching to other brands. At this stage, competition is high, and there may be many substitutes available in the market. Therefore, it is critical to build brand loyalty and retain customers.

An Unsatisfied Customer Who Switches Brands Is Hard to Replace