In Figure 17-4 above,the green line "A" shows that __________,a tool of the promotion mix,is highest in importance during the purchase stage of the consumer purchase decision process.

Question

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The graph shows that personal selling (represented by the green line A) is highest in importance during the purchase stage of the consumer purchase decision process. This makes sense, as personal selling allows for direct communication between the salesperson and the buyer, which can address any questions or concerns and potentially influence the purchase decision.

In Figure 17-4 Above,the Green Line "A" Shows That __________,A