In Figure 17-4 above,the blue line "C" shows that __________,a tool of the promotion mix,is highest in importance during the prepurchase stage of the consumer purchase decision process.
A) advertising
B) public relations
C) communication
D) sales promotion
E) personal selling
Correct Answer:
Verified
Q181: In the prepurchase stage of the consumer
Q184: With many industrial products and consumer purchases,
Q194: In the purchase stage of the consumer
Q214: During the implementation phase of an IMC
Q214: Promotional programs are specifically directed toward a
Q216: In Figure 17-4 above,the red line "B"
Q216: During the implementation phase of an IMC
Q218: In Figure 17-4 above,the black line "D"
Q219: The group of prospective buyers toward which
Q220: In the postpurchase stage of the consumer
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