Chrysler Corporation provides support and incentives for its Chrysler,Dodge,and Jeep dealers.Through a multi-level program,Chrysler provides incentives to reward dealers for meeting sales goals.Dealers receive an incentive when they are near a goal,another when they reach a goal,and a larger incentive if they exceed sales projections.All of these actions are intended to encourage Chrysler dealers to __________ the Chrysler products through the channel to consumers.

Question

Quizplus · Accepted Answer

The actions described in the question (providing incentives to dealers for meeting sales goals) are all examples of push strategies, which involve pushing products through the distribution channel to customers. The other answer choices (dump, pull, unload, and no haggle) do not accurately describe the goal of the incentive program.

Chrysler Corporation Provides Support and Incentives for Its Chrysler,Dodge,and Jeep